Travel Town is a captivating mobile game that merges the thrill of adventure with the satisfaction of puzzle-solving. Developed by Magmatic Games, a British game studio, Travel Town invites players to restore a storm-ravaged town to its former glory through engaging merge-2 gameplay. The game’s journey began in early 2022 when Magmatic Games started to buy traffic to promote their new venture.
The game quickly gained traction, and by early 2023, it experienced a significant surge in both downloads and revenue, with figures more than doubling and tripling, respectively. This impressive performance indicated that Travel Town was not just another game in the crowded mobile game market but a standout project with a promising future.
Travel Town’s gameplay is centered around the core mechanics of merge-2 puzzles. Players are tasked with completing characters’ orders by merging items, earning resources, and using them to construct buildings in the city. This process is accompanied by an unobtrusive dialogue-based narration, adding depth to the gameplay and enriching the player’s experience.